I'm Aszalea (like As-you-lay), an AI Product Designer specializing in human-AI interfaces for the global innovative tech ecosystem. My approach combines data-driven insights, human-centered design human oversight, and regulatory compliance for business strategy to deliver solutions that stand out in today's competitive tech landscape.
With 4+ years experience redesigning legacy systems and developing new AI-driven products at MRI-Simmons (GfK), I've tackled complex challenges that others avoided. My proudest achievements include overhauling AI ML data visualization tools such as Correspondence and Cluster and developing natural language AI interfaces that distill data insights.
My professional journey began at a social good coffee roaster before transitioning to AI, UX, Product Design, and Product Management. This diverse background enables me to bridge technical capabilities with meaningful user experiences—a combination increasingly sought after by global most forward-thinking tech companies. I excel at:
• Translating complex requirements into simplified design specifications
• Managing global teams across disciplines
• Collaborating with engineers and data scientists
• Creating intuitive interfaces for data-heavy applications
My credentials include certifications in Machine Learning, Google AI Essentials, Market Research methodologies, and UX Design. I'm currently pursuing additional courses to further enhance my AI product design capabilities.
As the global tech scene continues expanding its focus on ethical AI and user-centered applications, I'm eager to contribute my expertise to teams building next-generation intelligence tools that solve real human problems.
I look forward to bringing my skills and passion to your team!
Product Designer and Manager
June 2022-Present
At MRI-Simmons, I collaborate with a global team of designers, engineers, and product managers to bring critical insights to life. My focus has been on leveraging data to improve user experiences and drive business growth.
A key project I've been leading is the development of AI tools aimed at enhancing internal workflows, with the goal of making user engagement with the platform more seamless. By integrating natural language processing (NLP) and resource center RAG features, we're creating a smarter, more intuitive experience that allows users to interact with the platform using natural language queries and quickly retrieve relevant results. This work is central to advancing our product’s capabilities and improving user satisfaction.
Product Design Tutor & Mentor
July 2022- Sept 2023
Teaching has always been a passion of mine. As a mentor at CareerFoundry, I guided junior design students by providing constructive feedback, additional resources, and career advice to help them improve their work and build confidence. I found great satisfaction in seeing my mentees grow in their skills and careers.
Product Designer
Oct 2021- June 2022
At Next-Gen HQ, I worked with a small, passionate team focused on creating opportunities for young entrepreneurs. I designed a mobile-first platform that supported students by connecting them with industry leaders and providing them with tools to enhance their job skills. This experience reinforced my passion for using design to support education and empower others.
Product Designer
Aug 2021- Oct 2021
At Agriverio AI, I had the opportunity to apply my design skills to a mission I truly believe in—creating a sustainable coffee supply chain. This role provided me with an introduction to AI’s role in sustainability, where I worked on leveraging technology for transparency and environmental impact in the coffee industry.
Coffee Roaster & Production Manager
Mar 2015 - Sep 2020
At Wild Goose Coffee Roasters, I helped lead operations while supporting the company's mission to donate food with every pound of coffee sold. Through strategic improvements, I grew the food donation program from 300 pounds to over 1 million pounds, impacting local communities.
This role taught me the importance of staying committed to a cause and the value of creating systems that can scale to make a larger impact—principles that continue to inform my approach to design, where I seek to solve real problems and create meaningful change.